In this case study Russell Jordon discusses the economic and lifestyle benefits of adopting automated furrow irrigation. Russell first started investigating automated irrigation in 2009 and has found the ease of management offered by automation and telemetry has not only eliminated the need to be driving around checking things but enabled better crop management and greater yield potential. “For those irrigators worried about something going wrong with the technology, I can say that the equipment has been very good, as has the support from our service providers”.